You can see that an article is posted on the company's Facebook Page.
The article shares a link that has the company's branding.
But at the same time, the posting is sourcing from an industry news.
When a Facebook Visitor clicks on the link, they are sent to the article on the industry news' website.
We added a new Call To Action bar at the bottom to ask visitors to visit the company's website.
There are other Call to Actions that can be integrated. For example , a visit or sign up box at the corner.
This is another example of a personalized Call-To-Action integration.
And this summarizes how this app works.